Southland, spirit of a nation

The changing face of the Southland region with its dynamic and positive growth has led to the launch of a fresh, new Southland brand logo. The former Southland Spirit of a Nation brand has been revitalised and updated with a new logo and communications campaign that reflects the history, the region, the people of Southland and the growth the region has experienced in recent years.

The colours of the new logo reflected the colours of Southland with pale blue representing clean skies and giant vistas, dark blue representing abundant oceans and clear night skies and natural green for lush pastures and the agricultural strength of the region. The Koru, a symbol of new beginnings and growth, reflected the new era for the region and further growth that will come in the future.