Get a Life | Get Southland
Businesses are facing unprecedented challenges in recruitment amidst a cost-of-living crisis and intense competition for top talent. To thrive in this environment, it's time for businesses to get clever and creative.
We need to sell our lifestyle (as well as the jobs we have), So we have created tools to support your efforts - the Talent Attraction Toolbox, inviting candidates to "Get a Life".
The 'Get a Life' toolbox is poised to support recruitment efforts within the business community. It challenges conventional career paradigms by posing a critical question: Are you ready to 'Get a Life' with us? Here in Murihiku Southland.
This initiative aims to attract professionals and their families to consider Southland as an exceptional destination for both work and lifestyle, a prospect they might not have previously entertained.
So, how does it work? Our toolbox features a bold and thought-provoking tagline designed to pique curiosity and prompt introspection among potential candidates. Departing from traditional recruitment strategies, we focus on showcasing Southland's unique aspects, highlighting its blend of career opportunities and quality of life. Instead of mundane office settings, we spotlight the region's natural wonders, local cafes, and scenic beaches, as well as vibrant modern offices and businesses, emphasising the importance of personal well-being and work-life balance.
By encouraging individuals to reassess their current circumstances and explore new possibilities in Southland, we're not just offering a job but an entirely different way of life.
We are here to help! The toolbox is free, and we want to share the lifestyle opportunities in Southland far and wide; if you can think of other tools you might find useful to showcase the great lifestyle and our region to support your recruitment, we want to hear about it. Join us in reshaping the future of recruitment by encouraging those in the rat race not just to get a great job but to get a life.
This toolbox has been designed with Southland's housing challenges front of mind as an essential resource for businesses with immediate and tangible recruitment needs, not a broad call for mass relocation. By providing targeted, practical tools for businesses, we empower local businesses to thrive by attracting the right talent efficiently, ensuring that Southland remains a vibrant and prosperous community to visit, work, live, study, and invest in.
Job Advertising Resource
Looking for a way to make your job postings stand out? Struggling to attract qualified candidates? The "Make the Move South" recruitment blurb offers a compelling solution. This easy-to-use text highlights the unique advantages of living and working in Southland, perfect for enticing talented individuals seeking a fulfilling career alongside a vibrant lifestyle.
Make the move South:
Murihiku Southland offers a unique opportunity - fulfilling careers alongside endless opportunities for outdoor adventures, cultural exploration, and a sense of community. Reimagine your future. Southland offers stunning scenery, vibrant communities, and a strong focus on work-life balance. You can enjoy a fantastic lifestyle with plenty of recreational opportunities, top-notch sports facilities, affordable housing, and high-quality educational options. The best part is, you'll have the time to enjoy it all. Explore why Southland could be the perfect place to launch your next chapter and Get a Life | Get Southland: https://southlandnz.com/get-a-life/talent/
Our toolbox features a bold and thought-provoking tagline designed to pique curiosity and prompt introspections amond potential candidates.
Downloadable social media concepts, logo options and more, are available, providing businesses with the exclusive "Get a Life" logo accompanied by our compelling tagline for use across various platforms.
FAQs
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The main objective of the “Get a Life” toolbox is to support businesses in Southland by showcasing the region as an attractive destination for talent. The toolbox aims to position Southland as a place where professionals can achieve career success while enjoying a high-quality lifestyle marked by stunning landscapes, outdoor adventures, and a vibrant community.
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The bold messaging of “Get a Life” is designed to stand out and grab the attention of potential talent in a competitive recruitment landscape. It serves as a call to action, urging professionals to ask themselves the question… Is there more? Can I get more Life in my Life? Consider a life in Southland that goes beyond the ordinary, offering a unique blend of career opportunities and enriching experiences. It is also designed to be jarring, to make people sit up and pay attention in a cluttered recruitment landscape.
The imagery and content is ever evolving and will change, adapt over time. We may not have got it all right, but we have a pretty useful start.
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The toolbox showcases Southland’s landscapes and outdoor adventures while seamlessly integrating shots of diverse young professionals engaged in meaningful work and building successful careers. This approach highlights the region’s unique lifestyle, where career success and vibrant experiences coexist harmoniously, making it an attractive destination for those seeking both professional and personal fulfilment.
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Contrasting visuals symbolise the balance between work and leisure in Southland. By showcasing the breathtaking landscapes and outdoor activities alongside shots of professionals thriving in their careers, the concept communicates that individuals can enjoy a fulfilling career and work-life balance in Southland.
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“Get a Life” transforms a potentially negative phrase into a positive and empowering message, challenging conventional perceptions of career-focused living. This transformation engages potential talent, encouraging them to reconsider preconceived notions and explore the unique lifestyle and career opportunities offered by Southland.
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The phrase “Get a Life” carries a sense of urgency and determination, serving as a call to action for professionals to actively seek a life that combines career success with enriching experiences. It aims to motivate individuals to consider relocating to Southland for a lifestyle that offers both professional growth and a high quality of life.
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The initiative features professionals in the 25-35 age group engaged in meaningful work, highlighting innovation, collaboration, and commitment to excellence. By showcasing the dynamic lives of young professionals thriving in Southland, the campaign resonates with the preferences and aspirations of the target demographic.
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The thought-provoking nature of “Get a Life” naturally generates discussions within the professional community. The toolbox encourages engagement on social media platforms, sparking conversations about work-life balance, career growth, and the unique opportunities available in Southland for professionals.
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The toolbox is designed for business to support their recruitment efforts and give them tools to showcase the offerings beyond what their business offers.
Businesses can leverage the toolbox by sharing the creative content and using the logo, adverts and social media templates as frameworks in their recruitment efforts. They can showcase the region as not only a place for career growth but also a community where professionals can enjoy a fulfilling life outside of work. The toolbox serves as an instrument for businesses to attract and retain top talent by promoting the overall appeal of Southland as a place to live and work.
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The campaign aligns with the interests of businesses and stakeholders by promoting Southland as a destination that not only supports professional growth but also offers a high quality of life. By showcasing the region’s beauty, outdoor activities, and strong professional communities, the campaign contributes to the overall economic development of Southland by attracting and retaining skilled professionals.
As a storytelling platform, the content will always evolve and adapt. We welcome ideas and direction around content.