Florence Hill Lookout
Florence Hill Lookout, The Catlins

Media and Trade Tools & Resources

Down here on the southern edge of the world, we have a deep connection to Te Taiai, the natural world, in all its wildness, beauty and abundance. Murihiku Southland engages your senses in ways that only untouched places can and is home to much of Aotearoa, New Zealand's most dramatic, awe-inspiring and iconic wild places and wildlife. Southland is our home, and it's our deepest privilege to share our slice of heaven with the world.

This section of the website provides a range of trade-ready resources to help you promote Southland, New Zealand, to your clients. It is also designed to cater to the research needs of travel writers, journalists, influencers, and broadcast media. We offer several resources that can assist you in creating content on Murihiku Southland. If you require additional media information, story ideas, suggestions or would like to express your interest in a media visit, please get in touch with us.

If you plan to visit Southland for a story, we recommend contacting the team as soon as possible for assistance and advice. Please let us know if you have a story commissioned. Ideally, we prefer at least one commission to support your visit. We also ask that you include background information on the publication or media outlet.

Media Contacts

Anke Ruwette
Anke Ruwette
Tourism Marketing Manager
Florine Potts
Florine Potts
Tourism Marketing Advisor
Roz Hawkes-Hermann
Roz Hawkes-Hermann
Visit Fiordland Tourism and Communication Executive

Trade Contacts

Stu Cordelle
Stu Cordelle
Visit Fiordland Manager
Roz Hawkes-Hermann
Roz Hawkes-Hermann
Visit Fiordland Tourism and Communication Executive
Te Anau - Southland, New Zealand
Te Anau, Fiordland © Videocopter

Visual Library

Visual resources to help you promote the Southland region and the initiatives we are involved with.

Walking on Swing Bridge, Mavora Lakes
Mavora Lakes, Northern Southland © Chris Mclennan

Operators Tools

Here is where you will find the latest information on Visit Southland and Visit Fiordland's marketing campaigns, media opportunities, results and more.

Southland's Cruise Industry 

Want to get on board with Southland's cruise industry? Here's what you need to know: 

  • Southland's peak season for cruise visitation is from November to March. The cruise schedule developed by the New Zealand Cruise Association will help keep you up to date with when the next cruise will be visiting Southland.   

  • Cruise can provide significant benefits for your business. If you are considering extending your product line for the cruise market, keep in mind these tips on how to develop your product offering
  • Southport, at Bluff, is New Zealand’s southernmost commercial port. Well-known for servicing Southland’s export and import industries, it is also able to connect cruise passengers with a range of shorex options

Cruise ship in Bluff

Contact our Tourism team today!

Mark Frood
Mark Frood
GM Tourism and Events
Anke Ruwette
Anke Ruwette
Tourism Marketing Manager
Stu Cordelle
Stu Cordelle
Visit Fiordland Manager
Roz Hawkes-Hermann
Roz Hawkes-Hermann
Visit Fiordland Tourism and Communication Executive
Florine Potts
Florine Potts
Tourism Marketing Advisor