Florence Hill Lookout
Florence Hill Lookout, The Catlins

Media and Trade Tools & Resources

Down here on the southern edge of the world, we have a deep connection to Te Taiai, the natural world, in all its wildness, beauty and abundance. Murihiku Southland engages your senses in ways that only untouched places can and is home to much of Aotearoa, New Zealand's most dramatic, awe-inspiring and iconic wild places and wildlife. Southland is our home, and it's our deepest privilege to share our slice of heaven with the world.

This section of the website provides a range of trade-ready resources to help you promote Southland, New Zealand, to your clients. It is also designed to cater to the research needs of travel writers, journalists, influencers, and broadcast media. We offer several resources that can assist you in creating content on Murihiku Southland. If you require additional media information, story ideas, suggestions or would like to express your interest in a media visit, please get in touch with us.

If you plan to visit Southland for a story, we recommend contacting the team as soon as possible for assistance and advice. Please let us know if you have a story commissioned. Ideally, we prefer at least one commission to support your visit. We also ask that you include background information on the publication or media outlet.

Fiordland Jet
Miles Holden

Travel Trade Hub

This is your one-stop shop for travel trade and tourism professionals seeking resources, tools, and inspiration to share our story and captivate the world with the magic of Murihiku Southland. We collaborate closely with local businesses…

Wairaurahiri Jet
Wairaurahiri Jet © Martin Sliva

Media Centre

Murihiku's Media Resource Hub is designed to meet the research needs of travel writers, journalists, influencers, and broadcast media. This comprehensive platform provides everything you need to craft compelling stories about this…

Contact the Team

Anke Ruwette
Anke Ruwette
Tourism Marketing Manager
Florine Potts
Florine Potts
Tourism Marketing Advisor
Roz Hawkes-Hermann
Roz Hawkes-Hermann
Visit Fiordland Tourism and Communication Executive
Walking on Swing Bridge, Mavora Lakes
Mavora Lakes, Northern Southland © Chris Mclennan

Operator Tools

Here is where you will find the latest information on Visit Southland and Visit Fiordland's marketing campaigns, media opportunities, results and more.