Marketing Resources
There are a huge number of marketing tools, services and resources available to build your ideal marketing campaign and brand.
If you wish to create your branding and marketing material in-house, there are a host of resources and tools available online to assist with the branding creation process. If you would rather pass this important task on to a professional but still have a close hand in its creation, look up local design firms and freelancers – it can make a big difference to talk to a real person about this if you are unsure of where to start.
Tips:
Logo Design
Canva | canva.com
A beginner-friendly online design tool that offers pre-made templates and easy customization. Canva provides an array of fonts, colors, and design elements. You can create logos, social media graphics, and print materials.
Looka | looka.com
An AI-powered logo maker that allows you to create a professional-looking logo in minutes. After entering your event name and preferences, it generates multiple logo options based on your inputs.
Fiverr | Fiverr.com
Fiverr is a global marketplace for freelancers, many of whom specifically focus on branding creation and marketing asset design.
99designs | 99designs.com
A design marketplace where you can host a logo design contest. Professional designers submit ideas based on your brief, and you pick your favourite.
Colour Palette Selection
Coolors | coolors.co
A user-friendly colour scheme generator that lets you explore, generate, and fine-tune colour palettes for your event’s branding. You can lock certain colours or generate palettes based on images.
Adobe Color | color.adobe.com
A tool for exploring different colour combinations based on colour theory. You can also upload an image and have the tool suggest palettes that complement the image.
Paletton | paletton.com
An interactive colour wheel that allows you to generate harmonious colour combinations and experiment with different hues, tints, and shades.
Typography Selection
Google Fonts | fonts.google.com
A free and comprehensive library of open-source fonts. It’s great for web and print use, with an easy-to-use interface that allows you to browse fonts by style and download or embed them directly into your website.
DaFont | dafont.com
A massive archive of fonts, many of which are free for personal or commercial use. Great for finding unique or thematic fonts to match your event’s branding.
FontJoy | fontjoy.com
A font pairing tool that helps you find fonts that work well together. Useful when selecting different fonts for headings, body text, and accent elements.
Design Software
Canva Pro | canva.com
The paid version of Canva with additional features like brand kits (upload your logos, set brand colours, and use custom fonts), advanced design tools, and access to premium images and templates.
Adobe Creative Cloud | adobe.com
A versatile design software suite that allows for high-quality image editing, vector graphics, film editing, and more for creating and designing event materials. It’s especially useful if you have a professional designer on your team.
Affinity Designer | affinity.serif.com
A powerful, low-cost alternative to Adobe Illustrator, great for creating logos, vector illustrations, and other graphic elements for your event branding.
Visual Style and Image Resources
Unsplash | unsplash.com
A platform offering free high-resolution images. You can find event-specific photos (e.g., crowds, stages, food markets) and use them for your website or social media promotions.
Pexels | pexels.com
Another free stock photo and video website, offering royalty-free imagery. It’s great for finding diverse, high-quality images that align with your event's theme.
Shutterstock | shutterstock.com
A paid stock photo and video service offering high-quality images, illustrations, and vector graphics. Ideal for professional branding with a vast selection of premium visuals.
Brand Identity Kits and Style Guides
Frontify | frontify.com
A tool for creating brand guidelines and managing all of your branding assets (logos, colour palettes, typography, imagery) in one place. It’s great for ensuring consistency across all marketing channels.
Canva Brand Kit | canva.com
Available in the Pro version, Canva's Brand Kit allows you to store your event’s logo, colours, and fonts for easy access while creating other branded content.
Icon Design
Noun Project | thenounproject.com
A vast library of icons that can be used in your event branding. Icons can help visually represent different aspects of your event, such as activities, services, or categories.
Flaticon | flaticon.com
Offers free and premium icons in various formats that you can use in event materials like maps, schedules, or signage.
Brand Messaging and Content Tools
Grammarly | grammarly.com
A writing assistant that helps you create clear and effective messaging for your event’s website, social media, and promotional materials. It ensures that your tone, spelling, and grammar are on point.
Hemingway Editor | hemingwayapp.com
A writing tool that improves readability by simplifying complex sentences and helping you write more direct, engaging content.
Online Branding Courses
Skillshare | skillshare.com
Offers numerous classes on branding, logo design, colour theory, and other creative skills. You can learn how to build a cohesive brand for your event from industry professionals.
Udemy | udemy.com
Another online learning platform that provides courses on event branding, graphic design, and marketing. You can find both beginner and advanced courses.
Coursera | coursera.org
A platform offering courses from universities and experts on branding, marketing, and design. You can learn brand strategy and how to apply it to your event.
Collaboration and Feedback Tools
Trello | trello.com
A project management tool that helps you collaborate with your team on different aspects of the event branding. You can assign tasks related to logo design, content creation, and more.
InVision | invisionapp.com
A platform for creating design prototypes and gathering feedback from your team. Perfect for refining your event’s branding elements like logos, web layouts, and marketing materials.
Useful Links:
- How to Create a Brand Style Guide | Vistaprint.co.nz
- Your Brand Needs a Visual Style Guide | Canva.com
Have you considered?
- What will your logo look like in different mediums?
- In which ways does your branding appeal to your target audience?
- How will you communicate your Brand Style Guide to staff and collaborators?
