Nau Mai, Tauti Mai ki Murihiku

Travel Trade Hub

Welcome to Murihiku Southland, where untouched landscapes, rich cultural heritage, and endless adventure await. Here is your one-stop shop for travel trade and tourism professionals seeking resources, tools, and inspiration to share our story and captivate the world with the magic of Murihiku Southland.

The Visit Southland & Fiordland team collaborates closely with local businesses, from tourism operators and hospitality providers to accommodation, retailers, and service sectors, to promote Murihiku Southland as a place that offers truly unique and memorable experiences.

Whether you're building itineraries, crafting promotional materials, or simply staying updated on the latest news and offerings, we have a wealth of resources at your disposal.

Southland has long captivated with its stunning landscapes, diverse wildlife, and rich cultural heritage. Our summers, undeniably, stretch a little longer, offering more time to soak up the sun and explore. Visitors are drawn to our pristine Fiords, rugged coastlines, rolling farmland, and untouched wilderness. We offer something for everyone.

Join us in sharing the story of Murihiku Southland and inspiring unforgettable journeys for travellers from all corners of the globe.

Man photographic penguins in the Catlins

Penguin spotting in The Catlins

Trade Itineraries

Explore Southland's official trade itineraries featuring Invercargill, Bluff, Stewart Island, The Catlins, and Gore. Discover authentic experiences for media and trade partners across nature, heritage, and local flavour.

Fiordland Lodge © Douglas Thorne Photography

Trade Ready Accommodation

Discover a comprehensive directory of accommodations in Murihiku Southland tailored to the needs and preferences of travel agencies and tour groups. These accommodations are trade-ready and equipped to host you and…

Tourism New Zealand

Trade Ready Activities

Discover a comprehensive directory of activities in Murihiku Southland tailored to the needs and preferences of travel agencies and tour groups. These experiences are trade-ready and equipped to host you and your…

Trade Ready Experiences Milford Sound

Explore trade-ready experiences in Piopiotahi Milford Sound, from scenic cruises to guided adventures. Connect with trusted operators offering commissionable, high-quality tourism products for FIT, group, and…

Sunset at Milford Sound

Visual Library

Elevate your collateral, website, and marketing materials as you promote the region by choosing from a wide variety of visuals available in our Visual Library. Simply select an image or video and follow the easy process to download…

A TRAVEL SELLER'S GUIDE TO

FIORDLAND, NEW ZEALAND

Join us on a virtual tour of Fiordland, home to New Zealand's largest national park and the iconic Milford Sound. Discover the amazing waterfalls, wildlife, and hiking trails your clients can experience while visiting the region.

A TRAVEL SELLER'S GUIDE TO

MURIHIKU SOUTHLAND

Join us on a virtual tour of Murihiku Southland. Explore exciting places to visit for the ultimate Southland experience, including Dig This Invercargill and a Guided Kiwi Spotting walk on Rakiura Stewart Island, helping you sell Southland to your clients.